White Friday is the GCC's answer to Black Friday, and 2026's edition is shaping up to be the biggest yet.
When is White Friday 2026?
Most retailers run their sales across the last two weeks of November, with the peak around the last Friday of the month.
What to buy early vs. wait on
Electronics and big appliances see their deepest discounts in the final 48 hours. Fashion and beauty deals tend to stay flat throughout the period, so there is less reason to rush those.
FAQ
Standard questions below — verified codes are added to this guide as they come in.
FAQ
It moves with the calendar — always the last Friday of November.
Written by Sara Al-Farsi · Editorial Lead
Covers sale calendars and coupon-stacking strategy across the GCC — Sara has been tracking retailer promo patterns since Dealz.plus launched.