White Friday is on Friday, 27 November 2026. In Saudi Arabia, though, the White Friday sale for 2026 is closer to two weeks than one day: noon's Yellow Friday goes live on the evening of Wednesday, 18 November and runs until Monday, 30 November.
So the useful question isn't when it starts. It's which day to buy which thing, and what to do in the week before. Here's the calendar, where we'd spend and where we'd hold back, and the live codes we have for Saudi stores.
The White Friday calendar for KSA
noon sent us its November sale calendar, and the Yellow Friday dates below are confirmed. Namshi shared its plan too, but its dates aren't announced yet, so take them as a rough guide.
Wednesday, 18 November 2026, evening: noon's Yellow Friday goes live. Yellow Friday is noon's name for its White Friday sale, and it calls it the biggest sale of its year.
Thursday, 19 November 2026: the first full day. If you want something that tends to sell out, like a new phone colour or a console bundle, don't leave it until the 27th.
The last ten days of November: Namshi is planning its own "Namshi Friday" sale for this stretch. Its dates aren't announced, so check the app around the 20th.
Friday, 27 November 2026: White Friday itself, and noon's biggest day. Expect the most offers live at once, and expect deliveries to take a bit longer because everyone orders on the same day.
Monday, 30 November 2026: Yellow Friday ends. After that, stores move on to clearance and December offers.
Electronics: the one thing worth waiting for
If you're buying a phone, a laptop or a TV this year, wait for this window. Clothes and perfume go on sale several times a year. Big cuts on electronics are rarer, and late November is when they show up.
noon is the obvious place, with phones, laptops and appliances in one app. Our two noon codes are cashback: the money comes back after the order, so the checkout total won't change. One is for your first noon order, the other for existing customers.
Copies automatically · opens the store
Copies automatically · opens the store
Cartlow is the other one to check. It sells new, open-box and refurbished devices, tested and graded by condition, so a phone in "Very Good" condition can cost a lot less than a sealed one. With a White Friday price and a code on top, the gap gets bigger. Read the grade on each listing before you add it.
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One habit that pays off here: pick the exact model now and write down its price today. A big percentage on a banner means nothing if you don't know what the thing cost on the 1st.
Shoes and sportswear
Trainers are where White Friday codes add up fastest, because you're already paying a few hundred riyals.
Sun & Sands sells sportswear, shoes and accessories for men, women and kids. We have two flat-rate codes for it; try the bigger one first. Its store page mentions free returns, which helps when you're between sizes, but check that sale items are included before you order.
Copies automatically · opens the store
Copies automatically · opens the store
If you already know your brand, go straight to it. Adidas and Under Armour both have codes for your whole order, and Squat Wolf is the gym-wear option.
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Copies automatically · opens the store
Copies automatically · opens the store
Clothes for the whole family
Clothes are the one area where White Friday doesn't always beat the rest of the month, since fashion stores run sales through November. Buy here if you've been waiting on a specific piece, not just because it's the 27th.
MaxFashion is the value pick, with women's, men's and kids' clothes plus some beauty and home in the same app, so one order can cover the whole family. Riva Fashion has a code too, and Namshi has its own Namshi Friday sale planned for the end of the month.
Copies automatically · opens the store
Copies automatically · opens the store
Home and bedding
If your winter duvet has seen better days, ALHABIB Bedding sells summer and winter sets, pillows, blankets, towels and kids' bedding. Its store page lists cash on delivery, mada, tabby and tamara at checkout.
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Muji is good for storage boxes and simple homeware. Its code only covers full-priced items, though, so it's most useful on the things Muji hasn't marked down.
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Toys and gifts for the kids
Toys are worth buying during White Friday, before the year-end rush empties the shelves. Dabdoob is a toy store, and its code has a cap, so it works best on a basket around that size. Mumzworld covers everything from car seats to nappies, with a higher cap.
Copies automatically · opens the store
Copies automatically · opens the store
Set your limit before the 18th
Decide the most you'll pay for each thing on your list, and write it next to the item. When the sale opens, you're only checking whether the price is under your number. That's it.
Paying with tabby or tamara? Count the full price against your limit, not the first instalment.
Keep the list short. Countdown timers and "only 2 left" badges are built to make you add things you didn't plan to buy.
Look at the delivery date before you pay. On 27 November, a slower delivery is normal, and if it's a gift, order earlier in the week.
If you bought fashion or perfume during the 11.11 sale, don't buy it again now just because there's a banner. Most of the White Friday difference is in electronics.
Shopping after White Friday?
Codes stay up all year on each store's page, sale or no sale. See all Saudi stores or today's offers.
FAQ
It's the same sale as Black Friday in the US. Stores in the Gulf renamed it White Friday because Friday is a special day here, and the name stuck. noon calls its version Yellow Friday.
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